Privacy Policy
How Urban Ace collects, uses and protects personal information for its business services.
Data controller
Urban Ace Limited, company number 15313829, registered in England and Wales. Registered office: 86–90 Paul Street, London, EC2A 4NE, United Kingdom. Contact: info@urbanace.co.uk. Urban Ace is the controller for personal data collected through this website and for our own enquiries, marketing and business administration. Where we process personal data only on a business customer's instructions, that customer may be the controller and Urban Ace may act as processor under the agreed data-processing terms.
Information we collect
Depending on how you interact with us, we may collect your name, work contact details, company, enquiry and correspondence, proposal and contract records, project and support records, billing references, device and browser information, approximate location, pages visited, cookie choices and information needed to provide a requested service. Payment card details are handled by the relevant payment provider and are not intended to be stored directly by this website.
Why we use information
We use personal data to respond to business enquiries, prepare proposals, enter into and perform contracts, deliver digital services, administer business accounts, process invoices and payments, provide support, maintain security, prevent fraud, improve the website, keep business records, send service communications and comply with law. We use direct marketing only where permitted and provide a way to opt out.
Lawful bases
Depending on the purpose, our lawful basis may be taking steps at your request before a contract, performing a contract, complying with a legal obligation, pursuing a legitimate interest such as security or business administration, or consent. Where we rely on consent, you can withdraw it at any time; withdrawal does not affect earlier processing.
Sharing and providers
We may share relevant data with providers that support hosting, email, CRM, automation, analytics, payments, accounting, customer support and service delivery. Providers receive only information needed for their role and may process it under their own terms. We do not sell personal data. Stripe may process payment information under its own privacy notice and payment terms.
International transfers and security
Some providers may process data outside the UK. Where required, we use an adequacy decision, appropriate safeguards or another lawful transfer mechanism and provide further information on request. We use reasonable technical and organisational measures, but no internet transmission or storage system can be guaranteed completely secure.
Retention
We retain information only for as long as reasonably needed for the purpose collected, including enquiries, contracts, support, security, accounting and legal obligations. Retention periods vary by record type; when information is no longer needed, we delete it or securely anonymise it.
Your rights and complaints
Subject to legal conditions and exemptions, you may ask for access, correction, deletion, restriction, portability or objection to certain processing, and you may withdraw consent. To exercise a right, contact info@urbanace.co.uk. You may also complain to the UK Information Commissioner's Office at ico.org.uk if you believe your data has been handled unlawfully.
Cookies and analytics
We use essential technologies needed to provide pages, remember preferences and protect the service. Optional Google Analytics is disabled by default and loads only after you choose to allow analytics through the site's cookie controls. The site uses Google Analytics measurement ID G-6G75SYCQ99 to understand page visits, referral sources and interaction with the website; analytics data may include online identifiers, device/browser information, approximate location and usage events. We do not load optional analytics when you decline. You can change or withdraw your choice using the consent prompt or block cookies through your browser; blocking essential cookies may affect functionality. Google's own terms and privacy information also apply.
Contact and updates
For privacy questions or requests, email info@urbanace.co.uk or write to Urban Ace Limited, 86–90 Paul Street, London, EC2A 4NE, United Kingdom. We may update this notice when our processing changes and will publish the current version on this page.
Questions about this policy: info@urbanace.co.uk · 86–90 Paul Street · London, EC2A 4NE · United Kingdom